As the days go by, we continue living in a world that is more and more digital than ever. Customers, clients, and average users spend a great amount of their time in front of the screen of their devices. This tendency has logically led to online advertising management – it’s crucial for businesses and services to obtain good and effective ads in order to gain their potential clients’ attention and curiosity. With the ever-growing popularity of cryptocurrencies, it was only logical for the two fields to be combined – we present to you the new addition to the crypto world. Basic Attention Token (BAT) is a crypto medium of exchange that targets the users’ attention while browsing and engaging with digital advertisements and marketing campaigns.
Launched at the beginning of 2021, BAT is built on the Ethereum blockchain and uses the Brave web browser. As of today, BATs have reached 100% of coin circulation with 1.50 billion tokens.
Since BAT is built on the Ethereum blockchain, every significant price change of ETH directly correlates with BAT’s value.
Since BAT’s main mission is directed at the efficient distribution of ads and ad prices among users, clients, promoters, and readers, this crypto needs its own web browser that successfully blocks tracking and aggressive cookies usage while gathering anonymous data regarding users online behaviour. That way the web browser in mind, Brave, can easily personalise ads and adequately distribute their prices among users, promoters and digital marketers.
With all this being said, we can conclude that the bottom line of BAT is users spend time on personalized ads rather than spending more time on ads that don’t represent their personal interests and customer needs.
You can safely store your BAT in your account or your crypto wallet. If you seek to make a significant investment in BAT a hardware wallet is the best option for storage.
You can trade BAT for other cryptocurrencies.
You can send it to anyone and anywhere.