Nubank, the largest Brazilian digital bank by market value, reached 1 million users on its crypto trading platform just one month after launching in June, the company said on Tuesday.

The company had hoped to reach the milestone within a year, after launching Nucripto in May and making it available to its 46.5 million users in June.

 

The platform allows users to buy and sell bitcoin (BTC) and ether (ETH) through a crypto-trading and custody service provided by Paxos’ blockchain infrastructure.

In May, the company announced it was allocating roughly 1% of the cash on its balance sheet to bitcoin to demonstrate its belief in the cryptocurrency.

 

“Nubank has, in eliminating complexity, a value proposition that permeates all our products. With crypto activities, this becomes even more relevant due to the fact that it is a market with complex systems that make it difficult for people interested in taking their first steps to join,” Thomaz Fortes, leader of Nubank's crypto area, said in a statement.

 

On Monday, the Mexico-based crypto exchange Bitso also announced it had reached 1 million users in Brazil, a market where it competes with leading local exchange Mercado Bitcoin, which has more than 5 million users in the South American country. Nubank is also targeting the tokenization market, Nubank CEO David Vélez told Brazilian media outlet NeoFeed on Tuesday, without disclosing further details.

 

Last week, Itaú Unibanco, Brazil's largest private bank, said that it plans to launch an asset tokenization platform that transforms traditional finance products into tokens.

 

Source: Coindesk